Properly Using SMS to Generate Leads

In an economic landscape that requires more attention than ever for lead generation, SMS platforms can be the catalyst for sparking new leads.  Despite its simplicity, SMS messaging does require some creativity, testing, and a solid plan.  Marketers must also pay attention to privacy regulations, ensuring that you aren’t doing more harm than good with the campaign.
Leveraging leads through SMS messaging must begin with first determining who is in the target market.  Creating value through incentives will encourage opt-ins and once a solid mass SMS list of prospects has been created, the relationships necessary for closing deals can begin.  Your industry will help determine your overall approach, so if coupons are relevant, definitely consider implementing them into your SMS campaign.
Calls-to-action are imperative in a successful SMS advertising campaign.  Utilising the media outlets that are already in use for your marketing strategy is a great start.  Print ads, coupons, blogs, and social networking are perfect ways to inform your client-base about your new platform.  Segmenting your customers based on geographic location is simple also, as you can post the call-to-action in geo-specific areas.
When potential customers opt-in to your SMS service, they are telling you that they have a serious interest in your service or product.  This becomes one of the easiest ways to generate quality leads for your sales staff.  Consider the ramifications of a local dance club promoting a Saturday night event.  By posting signs that mention “text CLUB to 56767 to get free admittance” they are learning who has an interest in dance clubs on a Saturday night.  The club now has a working roster of interested parties they can contact with future offers or information.
Noting the regulations will be very important when using an SMS campaign for your organisation.  Mobile marketing requires a working knowledge of privacy and consent standards.  When sending your promotional messages, always give the subscriber the opportunity to opt-out.  This ensures that your SMS membership list is relevant and that you’re maintaining the image of your company.
When handled properly, SMS can generate leads that were previously unknown to a company.  By careful examination regarding the regulations and standards of the industry, fostering relationships with potential and existing customers can go a long way to sustained success regardless of the industry.  Targeting the right groups will increase sales potential, and you’ll immediately notice your sales team closing at a much faster rate.  After all, these are, in a sense, “hot leads”. contact us @ sales@proactivesms.in or visit : www.proactivesms.in

Making Email And SMS Work Together For Increased Engagement

As mobile marketing continues to garner the most attention, digital marketers need to realize the immense benefits of a multi-channel approach.  While companies are beginning to understand and implement SMS marketing strategies, the fact remains that email still produces incredible ROI, and should be called upon to compliment an SMS strategy, not be passed up in lieu of.

The two can work hand in hand to create unique, memorable and highly engaging campaigns.  With consumers increasingly retrieving their email on mobile devices, email marketing is already beginning to evolve once again to accommodate things like mobile access.  Optimizations are becoming necessary to account for things like Flash animation not being supported on a large proportion of devices, for example.  Likewise, optimization with SMS and the integration of the two can have profound effects on your overall campaign.

Combining campaign management for email and SMS will let brands manage customers more effectively.  An excellent example of which could be when an SMS offer is sent to a customer based on an email he just opened.  The chances of a sale increase dramatically, and engagement for that campaign increases significantly.  Not unlike the combination of social media and email marketing, where a viral effect can take place to increase sign-up an overall viewership, the combination of email and SMS can have similar far-reaching effects.

Long gone are the days of a single-channel marketing approach, or at least they should be, and in-touch marketers should understand and implement a well thought out multi-channel approach to keep up with the times.  Understanding the unique benefits of each channel and knowing how to integrate effectively can do wonders for your campaign ROI and your company's bottom line.

5 Advantages Of Bulk Email Marketing

Bulk email marketing is the answer to the question how to reach hundreds of potential customers in the least time possible. It is the most important advantage of email marketing campaigns but not the only one. Keep reading to learn more advantages of mass email marketing than meet the eye.

Email marketing agencies cooperate with Internet security companies

Do you know on the basis of what a letter is classified as spam? There are special Internet security agencies which check the number of emails sent from the same account and once it exceeds the limit, the sender may be classified as a spammer. If you don’t want your offer to be blocked by email filters, outsource from email marketing agencies to launch your bulk email marketing campaign. Email marketing agencies stay in touch with email providers and Internet security companies and can arrange for your emails to bypass filters.

Effective campaigns without breaking the bank

If you have ever carried out a marketing campaign using traditional postal services, you know how much it costs to deliver your offer to hundreds of potential customers. When carrying out an online marketing campaign, you save both time and money. It takes days for your letters to be delivered to addressees by post but it takes your emails just a few seconds to get to the inbox. The costs of bulk email marketing are attractive, too, as you don’t pay for paper, print ink, newspaper space, postal services and skip other related charges.

Personalised emails

Have you ever thought about how much time it might take you to write personalised letters for each customer using paper and a printer? It’s difficult to give the exact answer but in the modern world it may take more time than you can afford. Email marketing agencies dispose of special software which allows you to send emails with a personal touch to each receiver: instead of the vague ‘Dear Customer’ you can insert customers’ names. Besides, software packages for bulk email marketing campaigns are equipped with templates which may help you make your campaign even more personalised.

No more duplicates

No one likes receiving the same email twice. Email marketing specialists make sure that you send an email to the given address only once. Besides, software for handling email marketing campaigns has a number of other important functions. First, it tracks all sent emails and detects the bounced ones. This information is automatically stored in databases. Second, it helps compile ‘do-not-email’ lists. Third, it checks who opens your letters and clicks on the links provided. Altogether these functions may help enhance your bulk email marketing campaign performance significantly.

Opt-in mailing lists

Instead of bombing all Internet users with your offer you can deliver it to those who are really interested in using opt-in mailing lists. Opt-in emails come as newsletters, special offers, promotions, etc. and can be requested by Internet users on websites they frequent. When customers don’t want to receive the required emails, they can easily opt out from mailing lists. Opt-in and opt-out mailing helps deliver your offer to the interested parties without wasting time and efforts on sending it to those who can delete it without reading.
Peter F. Drucker said that ‘the aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself’. It can be paraphrased in relation to bulk email marketing the aim of which is to know and understand the receiver so well that the product offered could sell itself too.

Bulk SMS Advantages

SMS has several advantages. It is more discreet than a telephonic conversation, making it the ideal form for communicating when you don't want to be disturbed. SMS is less time-consuming in comparison to make a phone call or send an e-mail. Unlike email and instant messenger, SMS doesn't require you to be at your computer. SMS is a store-and-forward service, meaning that when you send a text message, the message does not go directly to the client's cell phone. The advantage of this method is that the client's cell phone doesn't have to be active or in range for you to send a message. The message is stored in the SMSC (for days if necessary) until the client turns his cell phone on or moves into range, at which point the message is delivered. SMS is considered to be a spam free mode of communication as compared to email. The delivery of a SMS is more certain than an email which may land up as a junk mail. Advantages of Bulk Short Message Service * The company can issue immediate alerts to their employee about emergencies and critical situations * To send important information to key customers or suppliers, thereby ensuring that the information is received by the right person, immediately * The company can send greetings to their clients or suppliers on various festivals or other occasions. * Any updates or messages can be send to roaming employees, such as sales people or technicians on the road, of any updates or messages

In addition to one-on-one messages, SMS can be used to send a message to a large number of people at a time, either from a list of contacts or to all the users within a particular area. This service is called broadcasting and is used by companies to contact groups of employees or by online services to distribute news and other information to subscribers. We at Proactive Professional Services (P) Ltd provides this bulk message service which helps other companies to deliver there SMS to there target audience. A company just need few things to take maximum advantage of IT to enhance there productivity, an internet connection, PC software and bulk sms solution that plugs in to database Features: 1. Send multiple text messages from Computer to mobile phones at just one click. 2. Recipient phone number can be entered manually or bulk uploaded using excel/csv. 3. Bulk messaging software is secure and easy to use utility with user friendly GUI interface. 4. No technical training or skills are required to understand the software. 5. Easy to use and operate. 6. Internet based connectivity. 7. Instant delivery of messages. 8. Edge in competition scenario. 9. Efficiency will increase 10. Cost effective mode of communication

Benefits: 1. Your own key word. It will display your own registered keyword to the receiver. 2. You can send your advertisement along with the SMS. 3. Integration with the portal\website is included in software price. 4. No maintenance charge for Six months. 5. Send unlimited SMS in a single click. 6. Fully automated software, in just 3 steps you can send n number of SMS. 7. User friendly and easy to navigate. 8. Own key word have a high top of mind recall, helps to do marketing campaigning.

proactivesms.in offer sms solutions, 2 way sms, 2 way sms gateway bulk sms marketing and bulk sms services at affordable cost.or more details visit www.proactivesms.in

Bulk SMS

Our aim is to provide best services to our customers, by offering them various mobile based, internet based marketing services. We offer all our services at a competitive price, bulk sms service, bulk email service, short code services, long code services. We offer our services not only in Jaipur, but other parts of India as well.
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